IDEAS START HERE
When it comes to innovation and entrepreneurship, America's first tier cities are thriving. Second and third tier cities are losing young people because they have seemingly lost relevance and are competing with cities that have successfully promoted a culture of possibility and permission - in other words, opportunity.
After decades of decline, these regional sectors are realizing the need to revitalize their business districts with contemporary infrastructure, additional enterprise, and employment opportunities. Otherwise, they face the impending departures of influential corporations and organizations that call these cities home.
With roughly ten tier-one cities located in the continental United States, there is a strong public and private interest to reinvigorate our second and third tier cities by transforming them into thriving hubs of innovation, community, and co-creation: ultimately, attracting the brightest minds and stimulating the region.
In 2017, Upward Founder & CEO Shana Schlossberg envisioned a nation with thriving urban intersections at the heart of its second and third tier cities. She identified an opportunity to establish a template solution that elevated these cities to ones of rich economic advantage and prosperity.
While Upward's suite of physical spaces are core to our product, our mission is greater than real estate. Upward's primary objective is to foster opportunity and growth through community advancement initiatives, creating a more vibrant and prosperous America for talent refinement and retainment.
Thus, Upward was born with a mission to revitalize America's second and third tier cities through the creation of elevated, self-sustaining, and replicable ecosystems fueled by innovation.
Our ultimate vision is a tech-enabled, talent-driven, and equitable nation where everyone has the opportunity to thrive, prosper, and strive for Upward movement.
WHERE MISSION MEETS VISION
Upward acts as a home base, a foundation, a springboard for the young and regenerated talent seeking to belong within a fast-growth city.
From co-living to futuristic retail, Upward's lifestyle
products are purpose-built and designed to be accessible, sustainable, and facilitatory of a vibrant community spirit that will make any visitor feel at home.
Upward's workspaces are home to a city's most
ambitious change-makers who come to connect and create with like-minded innovators.
Our innovation hubs bring diverse groups of entrepreneurs, corporate innovators, and local talent together in a communal setting - a hotbed for idea expansion and manifestation.
We envision cities powered
by mature startups, best-in-class talent, and corporations that are hungry for longevity and expansion.
By connecting legacy industry with cutting-edge technology, we attract a globally competitive workforce that is motivated to live, work, and thrive within the city, thereby stimulating economic development across the region.